IN FOCUSA collection starts before the first sketch
Good clothing starts with a clear question: who will wear it, where and how?
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Fresh perspectives. New possibilities.
24 articles
IN FOCUS
The choices behind a single thread
A conversation about fabric should include the yarn.
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Jersey, rib and interlock: look closer
Fabric structure is another reason to look beyond colour.
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When a brand colour moves from screen to fabric
Pair a digital reference with a physical sample.
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The first sample: look, try on, refine
There is more to sample feedback than “like” or “dislike”.
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A garment’s character shows in its seams
A small detail can make a noticeable difference to the whole piece.
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Size means more than S, M and L
A single letter needs clearly defined measurement points behind it.
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Assess fabric weight alongside the sample
The number matters, but it does not describe the whole material.
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A sample still has a story after washing
Compare the first impression with the garment after use.
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Three details that define a polo
The collar, placket and buttons are three important decisions in one style.
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The hoodie: balancing volume and comfort
Oversized does not simply mean increasing every measurement.
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Pay attention to every detail in childrenswear
Smaller sizes do not mean a simpler specification.
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