IN FOCUSA collection starts before the first sketch
Good clothing starts with a clear question: who will wear it, where and how?
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Fresh perspectives. New possibilities.
9 articles
IN FOCUS
When a brand colour moves from screen to fabric
Pair a digital reference with a physical sample.
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Size means more than S, M and L
A single letter needs clearly defined measurement points behind it.
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Three details that define a polo
The collar, placket and buttons are three important decisions in one style.
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The hoodie: balancing volume and comfort
Oversized does not simply mean increasing every measurement.
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Pay attention to every detail in childrenswear
Smaller sizes do not mean a simpler specification.
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Review sportswear in motion
A photograph shows the silhouette; movement reveals more questions.
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Why the everyday T-shirt deserves attention
A simple garment has fewer details to hide behind.
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A small label. A lasting impression.
The material, placement and stitching of a label contribute to how a garment feels.
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