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Design1 min read

A collection starts before the first sketch

Good clothing starts with a clear question: who will wear it, where and how?

A collection starts before the first sketch
Conceptual illustration · created with AI

It is tempting to begin a collection with a colour or silhouette. Start instead with what the garment needs to do. An everyday T-shirt, a work uniform and sportswear need different decisions. Understanding the wearer gives every later choice a useful point of reference.

Translate the idea into a production brief

Include the audience, intended use, styles and size range. Compare fabric samples under the same conditions: feel them, fold them and look at them in the light. Add collar, sleeve, seam and label requirements to your sketch. The first sample lets you see whether these individual choices work together.

Keep feedback in one list. Record what changes, who approves it and which sample version is current. This makes the next conversation specific and productive. It is also a useful starting point for discussing a collection with Fazo.

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Let’s take the idea further.

Tell us about your collection. From the first question to a finished sample.

A collection starts before the first sketch — Fazo Textile